• Trade shows.

    National and international trade show appearances.

Trade shows have been part and parcel of Behringer's sales activities and a demonstration of the company’s close relationship with customers since the early 1960s. Behringer's events program includes up to 50 national and international trade shows every year. These exhibitions are an opportunity to demonstrate all the machines and innovations that are relevant for the market under production conditions. The focus is on specialist dialogue, detailed discussions with visitors and providing dedicated advice relating to customer needs. The visitors are always our driving force.

Trade Show Events

September 2021

Aluminium USA
Country: USA
City: Louisville, KY
Hall/Booth: 633
Date: 01. - 02.09.2021
Website

Fabtech USA
Country: USA
City: Chicago, IL
Hall/Booth: A3150
Date: 13. - 16.09.2021
Website

October 2021

EMO Milano
Country: Italien
City: Milano/Mailand
Hall/Booth:
Date: 04. - 09.10.2021
Website

Houstex
Country: USA
City: Houston, TX
Hall/Booth: 2421
Date: 05. - 07.10.2021
Website

Eastec
Country: USA
City: W.Springfield, MA
Hall/Booth: 2000
Date: 19. - 21.10.2021
Website

Southtec
Country: USA
City: Greenville, SC
Hall/Booth: 429
Date: 26. - 28.10.2021
Website

Forge Fair
Country: USA
City: Detroit, MI
Hall/Booth: 610
Date: 26. - 28.10.2021
Website

Blechexpo
Country: Deutschland
City: Stuttgart
Hall/Booth:
Date: 26. - 29.10.2021
Website

November 2021

Westec/Aerodef
Country: USA
City: Longbeach, CA
Hall/Booth: 831
Date: 16. - 18.11.2021
Website

formnext
Country: Germany
City: Frankfurt am Main
Hall/Booth:
Date: 16. - 19.11.2021
Website

We have an ear to the ground at trade fairs.

The first trade show I was responsible for was in Malaysia. After arriving at the airport, I stopped briefly at the hotel to check in and then went straight to the trade fair. To my horror, I discovered that our stand was in the centre of the hall’s entrance. So we had to wait for all the other exhibitors to bring their exhibits in before we could complete our stand late in the evening. I had to connect my machines myself. Unfortunately, I mixed a couple of the wires up and blew the hall lighting. But after this, I got to grips with things. After a 14-hour redeye flight and a whole day spent setting up our stand, I collapsed into bed.

However, it was all worthwhile. The trade fair went brilliantly and we sold the exhibited machine on the very first day. We also keep an ear to the ground by establishing and maintaining excellent customer relationships. Our late Senior Boss Herbert Behringer exemplified the motto “it’s all about the customer”. This approach made an impression on me and remains an important part of company philosophy at BEHRINGER. In my daily work, it is important to motivate my internal staff, our sales force and our representatives in this respect.

 

Achim Müller, Head of Sales